Bonjuk, a representative Korean dining brand, was born in a small store in Daehangno in 2002. Today, it has over 2,000 franchise locations across the country.
After opening its first store in Daehangno, it surpassed 1,000 franchise locations within six years, becoming the first Korean franchise to achieve this milestone. Bonjuk has received numerous awards and accolades, including the Presidential Citation for Korean Franchise Awards and ranking first in the Korean Consumer Wellness Index (KW-WCI) for 13 consecutive years.
As a brand loved by Koreans, it has reinterpreted traditional porridge, which is rich in taste and nutrition and is easy to eat for children and the sick, to cater to modern tastes. Bonjuk is now leading the way in globalizing Korean cuisine.